Learning More About India and Trade

As the sixth-largest economy and the world's largest democracy, there are many opportunities for cross-border trade with India. But it doesn’t come without its cultural and corporate challenges. What do entrepreneurs need to be aware of?

The Notion of “Multiple Indias”

The wide variety of languages, cultural levels, as well as rural and urban terrains, makes it a challenge to satisfy every person.

The Culture Clash of Business

It's important to recognise that if you are doing business in India, things can get lost in translation, even if you're speaking English! Rephrase the question if you want a definite answer, and do not force a direct response.

Do Not Prepare for Punctuality

Within Indian business culture, meetings can start and finish late. You should also prepare for regular interruptions to meetings.

Use Formal Titles

Indians place significant importance on using formal titles. Use them.

Understand the Importance of Hierarchy

Businesses may try to be more holistic and level the playing field, however, decisions are usually made at the highest level. If a company owner or director is not at a meeting, this will not likely result in a prominent business decision. Roles are clearly defined, but it’s important to note that Indian operations can be more flexible and are more likely to take on important tasks at the last minute, resulting in a disruption to services.

When doing business with Indian services, it's important to note that it is a younger market. 65% of India's population was born after 1980, and with 440 million millennials in the second-most populous country on earth, you should be aware of the challenges when it comes to trade.

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